An interview with designer Daisuke Kitagawa is featured in the “Serialization: Inquiring about the thoughts of creators” section of “AXIS Web Magazine,” a design media that spotlights creative people, products, and events hidden in our society and daily life and stimulates creativity. The article also introduces “essent,” a wall clock designed by Mr. Kitagawa.

Serialization: Inquiring about the thoughts of creators 2025.03.18 08:56
As an outside designer, Daisuke Kitagawa is concerned about passing on corporate culture. Aiming for “comfortable innovation

AXIS Web Magazine
https://www.axismag.jp/
 

〈essent〉
essent is a clock designed to set a new standard that is easy to read for both children and adults and fits into a variety of spaces, from private to public. In addition to the juxtaposition of the decimal system and the 60th decimal system necessary to recognize the time, the design of the hands is clear and intuitive, and CMF utilizes it in a functional rather than decorative way. It is an extremely essential and high quality design by letterpress that fundamentally confronts the limited function, materials, and manufacturing methods of a wall clock, and considers sustainability from a variety of angles.