CARVED CUCU won the Merit Award at DFA Design for Asia Awards 2020 (Hong Kong)
Designed by Naoki Terada and produced by TAKATA Lemnos, CARVED CUCU won the Merit Award at DFA Design for Asia Awards 2020.
It is a cuckoo clock version of the CARVED series, which displays various expressions depending on the lighting around it, through the numbers carved on the dial.
This is the second award it won following the Good Design Award 2020.
In winning this award, we aim to increase the sales of these products, while actively promoting the best use of designs in “Monozukuri,” which literally means the “manufacturing of products” in Japanese, as well as enhancing our brand image.
We would like to draw your attention to the well-designed products by Lemnos.
>>>Merit Awards 2020 | CARVED CUCU
< CARVED CUCU
The cuckoo clock version of the CARVED series features the numerals carved into the clock face, which give various impressions depending on the surrounding lighting atmosphere.
A cuckoo pops out of a carved numeral and tells the time. The design featuring both a bird’s nest and a numeral to indicate the time makes us unaware that it is a cuckoo clock, except when it strikes the hours.
About DFA Design for Asia Awards
The DFA Design for Asia Awards is the flagship programme of Hong Kong Design Centre (HKDC), celebrating design excellence and acknowledging outstanding designs with Asian perspectives. Since its launch in 2003, the DFA Design for Asia Awards has been a stage upon which design talents and corporations can showcase their design projects internationally.
Entries will be accessed according to the overall excellence and factors such as creativity & human centric innovation, usability, aesthetic, sustainability, impact in Asia, as well as commercial & societal success in two rounds of judging. The judges are design professionals and experts attuned to the design developments in Asia and with experience in different international design awards. Entries for Silver Award, Bronze Award, or Merit Award will be selected according to their design excellence at the first round of judging, while the Grand Award or Gold Award will be conferred to the finalists after the final round of judging.