essent

design : Daisuke Kitagawa

The “essent” clock was created through a fundamental exploration of the functionality and materials of wall clocks.
Clocks adopt the duodecimal system for hours and the 60-decimal system for minutes and seconds. However, wall clocks often display only the numbers indicating the hours from 1 to 12. Therefore, we have designed a standard wall clock that shows each number in a natural and easy-to-understand manner.
The “essent” clock uses two types of numbers and two different colors to indicate clear distinctions. It presents the hour hand and numerals from 1 to 12 for hours, alongside the minute and second hands and numerals from 0 to 55. Linking the colors enhances intuitive time recognition. We have also created an original typeface with a clean appearance and high legibility.
The “essent” clock also pays attention to materials. Focusing on the printing on the clock face, we drew inspiration from the technique and expression of letterpress printing, which can be considered the origin of printing. The clock face is made of thick paper, to which two types of foil stamping and debossing are added. This creates an unprecedentedly rich depth and expression.
As a result of a fundamental engagement with functionality and materials, the “essent” clock is readable to both children and adults and fits seamlessly into any space.