Extra Normal Clock
design : Ross McBrid
Designer, Ross McBride, launched the brand “Normal Timepieces” in 2006. Its first watch range, Extra Normal, became the icon for this brand.
As it has continued to be popular through all of these years, it is now returning again as a clock. At first glance, Extra Normal is an elegant, minimal timepiece, but things are not quite so simple. A subtle effect is taking place as elusive numbers pass in and out of view as time progresses. The hour “hand” is actually a disk making up the watchʼs face. This disk has a window through which the numbers on the dial underneath are exposed during its hour.
RM24-07 BK
black
RM24-07 WH
white
RM24-07 GY
gray
RM24-07
- Size
- φ130 × d46mm
- Weight
- 300g
- Material
- Aluminum, Polycarbonate(PC), Glass
- Specification
- Sweep Second
Photo by Ryoukan Abe
Ross McBride
Ross McBride was Born in northeastern America in 1962. He studied graphic design at the California Institute of the Arts. After graduating in 1985, he moved to Japan to continue his studies at Japan University. Later, he joined Igarashi Studio, under the auspices of Takenobu Igarashi.
In 1991, he established his company, Ross Design, which originally engaged only in graphic design. In 2000, the company name was changed to Normal Co. Ltd., which shifted to product design, interior design, and furniture accessories. In 2006, the watch brand Normal Timepieces was launched. To date, it has been sold at approximately 100 stores in Japan and overseas, including Shinjuku Isetan, Matsuya Ginza Design Collection, London Design Museum, MoMA, and many pop up locations.
Awards: iF Design Award, Red Dot Design Award (Germany), Tokyo DB2003 Best Installation Award, Good Design Award three times, etc.
https://normaltimepieces.com/en/